2025 Hotel Direct Distribution Report: Unlocking ROI and reducing costs in a shifting digital landscape

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Year after year, D-EDGE’s distribution reports have highlighted the benefits of direct bookings—lower acquisition costs, higher revenue per booking, longer stays, and fewer cancellations. What’s more, hotels partnering with D-EDGE achieve an average direct distribution cost of just 3.5%, a fraction of the 12–28% typically charged by OTAs.

In today’s highly competitive market, controlling distribution costs is essential for maximising profitability. Using insights from data across Europe and APAC, this report explores key strategies, with a strong focus on digital marketing, that top-performing hotels use to increase direct revenue and reduce reliance on costly channels.

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The business impact of direct bookings:

What hotel managers need to know

Uncover why direct bookings remain the most cost-effective channel, how strategic pricing can lower distribution costs, and the impact of Google’s growing dominance in hotel advertising on your business.

In-Depth analysis for hotel marketing and e-commerce directors

See how search advertising is reshaping hotel revenue streams, with key shifts in platform performance and emerging opportunities for digital growth.

The DMA’s impact on hotel direct distribution in Europe

Explore how Google’s response to the Digital Markets Act (DMA) reshaped hotel search visibility, strengthening the influence of Search and leading in a decline of Free Booking Links.

Maximising ROI on advertising in 2025

Get practical strategies to navigate rising distribution costs, and changing paid advertising trends—helping you boost revenue and manage expenses effectively.