Maximising Direct Bookings: How D-EDGE Transformed The Sukhothai Bangkok’s Digital Strategy

One of the foundational pillars of the strategy was the seamless integration of D-EDGE’s platform with The Sukhothai’s website and external booking engine. This technical enhancement removed friction from the booking process, making it easier for guests to reserve their stay directly.

This integration ensured that accurate, real-time rates were automatically synced and displayed on Google Hotel Ads, increasing visibility and attracting direct bookings with advanced tracking capabilities, providing precise campaign performance insights, enabling continuous optimisation for better results.

Leveraging advanced analytics, D-EDGE’s strategy for Sukhothai went far beyond generic advertising. Behavioural data and guest segmentation were used to craft highly targeted messages, appealing to travellers with specific expectations for high-end experiences.

This approach helped the hotel deepen its emotional connection with its audience, positioning itself as not only a place to stay—but as a destination where luxury and culture converge meaningfully.

A key success factor was the close strategic collaboration between D-EDGE and The Sukhothai’s marketing team. Frequent performance reviews and planning sessions allowed for better alignment between the hotel’s commercial objectives and the digital tactics deployed.

This collaboration enabled the hotel to launch timely promotions and offers, addressing customer needs at every stage of their journey and fostering a deeper connection with the brand. A prime example of this strategy in action was the launch of the new Sukhothai Spa, where a promotional offer was strategically promoted through Search and Display ads, while new spa photos were leveraged in Performance Max campaigns to enhance visibility and engagement.

To ensure the hotel remained top-of-mind for potential guests, D-EDGE implemented a diversified media mix, spanning Display Ads, Metasearch, and Search Engine Marketing (SEM), and including Google Performance Max (Pmax).

This omnichannel strategy guaranteed consistent brand exposure across digital touchpoints, reinforcing the hotel’s image of prestige and exclusivity. By showing up where and when it mattered, The Sukhothai could intercept and inspire high-intent travellers throughout their booking journey.