Risk-Free Digital Marketing Solutions
Connect Directly with Guests
Ana Anan Resort & Villas brings together relaxed luxury with an eco-conscious spirit, the resort is home to 263 rooms and villas, dotting the shimmering shore between tropical gardens and the sandy beach of Na Jomtien, Pattaya.
The hotel newly opened in mid-2019 and wanted to increase its online visibility worldwide to target both domestic and international markets.
D-EDGE was engaged to generate more traffic to the hotel’s website as well as to drive direct booking through digital media solutions. As a return customer, the management of the group trusted D-EDGE having witnessed the Digital Marketing Solutions results from their previous hotel that is also using D-EDGE e-commerce solutions.
Challenges
- Ana Anan Resort temporary closed the hotel for one month due to the Covid-19 lockdown. Online visibility was lacking, and website traffic was meagre.
- With reduced human resources and limited marketing funds, the hotel required a fast and risk-free solution to generate incremental revenue.
Solutions
- A fully-managed digital marketing solution in Search Engine Marketing, Metasearch Marketing and Display Ads to drive qualified traffic and direct booking to the brand website.
- Ana Anan Resort chose a risk-free performance-based model and utilised marketing funds only for the bookings generated by digital marketing solutions.
D-EDGE assisted us in engaging directly with our guests online, with risk-free digital marketing solutions. This generated incremental bookings at a lower commission level as compared to OTAs.
Strategies
- D-EDGE implemented customised messages in search engines to attract more traffic to its website.
- Hotel room rates and availabilities are connected to metasearch sites such as Google Hotel Ads, Tripadvisor and Trivago.
- D-EDGE re-targeted hotel’s website visitors by implementing Display banners across the selective web pages.
The Results Within 4 Months After Hotel Re-open
+77%
in Revenue
+96%
in Direct Bookings
34,000
clicks to brand website from digital marketing
*Results period: June – Sept 2020 vs June – Sept 2019
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