Hotel SEO: The Keys to Standing Out on Google - Beyond Just Your Name

In the luxury segment, every detail matters. And on Google, these details are what make you visible. Flora recommends using high-impact search terms that mirror how people actually search:

✅ Use high-impact search terms:

• 5-star hotel + City (‘5-star hotel London’)
• Luxury spa hotel + Destination
• Palace hotel + Region

“Searches that include star ratings tend to favour 5-star hotels – so take advantage of this!” she says. It’s also key to capture experience-led searches:

• Spa, golf, fine dining: ‘Luxury spa hotel in Nusa Dua‘, ‘Balinese spa resort in Ubud‘
• Exclusive room categories: ‘Suite with private pool in Da Nang‘, ‘Rooftop hotel in Ho Chi Minh City‘

Adapt your strategy to local trends

In markets like Thailand, wellness is in high demand. Flora suggests testing keywords such as:
‘Health and wellness retreats Thailand’, ‘Yoga retreat Koh Samui’, or ‘Detox retreats Thailand Koh Samui’.
Adapting your SEO strategy to reflect local interests and trends can significantly boost your visibility. “SEO should reflect what your guests are dreaming of,” she adds.

The dream of a seaside escape starts long before booking – often on Google!

Flora advises:

✅ Highlight your location clearly:

• Beachfront resort + City (‘Seminyak resorts on the beach’ )
• Hotel with ocean view + Destination
• Resort with private beach + Region

She also recommends showcasing your standout amenities.

✅ Showcase your amenities and services:

• Hotel with infinity pool
• Wedding venues in Cairns

✅ And don’t forget the family travel market:

Search terms like ‘Family friendly accommodation Cairns’ attract a highly engaged audience, Flora notes.

Additionally, we’ve seen that regional terms like ‘Lombok’, ‘Central Vietnam’, or ‘Bintan Island’ often perform better than lesser-known city searches. A strategy worth testing!

Travellers headed to the mountains want more than a room—they want an experience.
✅ Target practical searches:

• Ski resort + Destination
• Ski lift lodge + city
• Chalet with fireplace and hot tub + City

✅ Focus on après-ski and wellness services:

• Spa hotel in + ski resort

City hotel searches are highly competitive. Standing out is crucial to attract travellers who don’t yet know your property.
Flora’s advice:

✅ Optimise for location-based searches

• Hotel near Tanah Lot Temple in Bali
• Hotel near Ho Chi Minh City Airport
• Hotel in Kuala Lumpur city centre

✅ Target specific traveller needs

• Hotel with conference rooms in Jakarta
• Wedding reception venues Cairns

✅ Tap into event-based opportunities

• Festival hotel Brisbane
• Hotel near Australian Open
• Hotel Glastonbury Festival

Major events drive spikes in searches, especially for last-minute bookings, Flora explains. Instead of overhauling your SEO strategy, publish fresh, dynamic content—like blog posts or news articles—to rank for these temporary surges. For instance:
‘Where to Stay in Melbourne for the Australian Open 2025?’ or ‘Best Hotels Near ICE BSD for Business Conferences’.

Finally:

✅ Don’t overlook family-focused keywords

• ‘Bali family resorts with water slides’
• ‘Best all-inclusive family resorts Bali’

These terms perform well and reflect a growing niche, says Flora.