Groupe Pichet partners with D-EDGE to deliver a bespoke integrated website for All Suites Hotels
Paris, November 2024 – D-EDGE Hospitality Solutions, the leading provider of hospitality technology, is proud to announce its partnership with Pichet group, a major player in France’s real estate and hospitality sectors. This collaboration supports Pichet’s ambitious growth strategy, particularly for its All Suites brand, which is positioned on the BtoB and BtoC segments. The Pichet group has entrusted D-EDGE with the creation of a premium, integrated website, designed to strengthen the digital presence of the All Suites brand, support its growth and consolidate its position in the hotel, apartment hotel, coliving and student residence market.
A Digital Catalyst for Strategic Growth
Hotel operations are at the heart of the Pichet Group’s development strategy. With 4,450 rooms already in operation, the Group’s hotel capacity should reach 6,100 rooms by 2026.
In this context, the new website developed by D-EDGE addresses several strategic objectives:
- Boosting direct revenue by reducing reliance on OTAs.
- Increasing bookings through enhanced visibility and an optimised user experience.
- Modernising and elevating the All Suites Hotels brand, showcasing its values of quality and innovation.
- Streamlining the booking journey to attract a broader, more diverse audience and generate qualified leads.
- Offer a seamless, coherent experience by merging the existing hotel and student residence platforms.
- Integrating with the group’s internal system for managing student housing requests, optimising the reservation process and aligning operations.
The website serves as a true One-Stop-Shop, centralising all services and activities under one digital ecosystem. This innovative approach simplifies the guest journey, delivering an intuitive and frictionless booking experience while enabling operational efficiency for hotel and residence teams. By creating a unified platform, D-EDGE enhances the Group’s capacity to meet the needs of a wide variety of users, from holidaymakers to business travellers and students looking for accommodation tailored to their needs.
A Partnership Focused on Growth and Innovation
Pichet group, which has utilised the D-EDGE Central Reservation System (CRS) since 2019, chose to deepen its collaboration by leveraging D-EDGE’s integrated digital ecosystem. The seamless connection between the website and CRS not only optimises direct booking performance but also centralises and simplifies the management of the group’s diverse operations.
Building the Future of Hospitality
“Groupe Pichet is at a pivotal moment in its hospitality development, and we are honoured to support them on this journey,” said Jean-Dominique Brivet, Chief Agency Officer at D-EDGE Hospitality Solutions. “This project highlights our ability to deliver bespoke solutions that empower growth ambitions while enriching the guest experience—critical to strengthening both the group’s positioning and the All Suites Hotels brand in the upscale segment.”
The D-EDGE team has demonstrated an excellent understanding of our needs, guiding us through this key step in our digital strategy. The website they developed perfectly aligns with our vision, particularly in terms of design and user experience. Moreover, the seamless integration with our internal systems simplifies operations for the All Suites Hotels teams, making processes more efficient and streamlined.
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