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Santika Hotels & Resorts Renews Partnership with D-EDGE to Strengthen CRS Efficiency and Expand Global Reach

Publicado el 18 abril 2025

Singapore, April 2025D-EDGE Hospitality Solutions, a global leader in hospitality technology, is proud to announce the renewal of its long-standing partnership with Santika Hotels & Resorts, one of Indonesia’s largest hotel groups, managing 116 properties across the region. This renewed collaboration underscores Santika’s commitment to operational excellence, digital transformation, and expanding its presence in international markets.

Enhancing Global Distribution & Direct Booking Growth

Since 2015, D-EDGE’s Central Reservation System (CRS) has been at the heart of Santika’s digital strategy, enabling seamless connectivity between Property Management Systems (PMS), distribution channels, and direct booking platforms connected with local payment system. By extending this partnership, Santika Hotels & Resorts ensures a globally competitive distribution strategy, increasing visibility across OTAs and metasearch platforms while driving more direct bookings.

As part of this renewal, Santika’s Luxury Collection—comprising four luxury collections—will continue to benefit from D-EDGE’s advanced Booking Engine, offering guests a seamless and intuitive direct booking experience.

 

Optimising Efficiency & Personalising the Guest Journey

With a fully integrated CRS & Channel Manager, Santika Hotels & Resorts will:

  • Expand its global reach, increasing visibility in key inbound markets.
  • Streamline operations, automating inventory and rate management across all channels.
  • Enhance guest engagement, ensuring a smooth booking experience from search to stay.
  • Ensure booking consistency, delivering a frictionless reservation process across its diverse portfolio.

At Santika Hotels & Resorts, delivering seamless guest experiences is our top priority. A combination of technology and local support play a vital role in achieving that.
By strengthening our collaboration with D-EDGE, we are ensuring a robust, future-ready CRS that supports both our operational goals and guest satisfaction.

Agustino Fernando

GM of E-commerce and Revenue Management

Santika Hotels & Resorts

Supporting Growth with Scalable Technology

As Santika continues its expansion across the region, D-EDGE’s scalable, cloud-based solutions provide a future-proof foundation for growth. In addition, Santika benefits from dedicated local support in Indonesia, ensuring seamless system implementation and ongoing optimisation tailored to market needs.

Santika Hotels & Resorts is a valued partner in our APAC expansion, and we are delighted to continue supporting their digital transformation.
Our integrated CRS technology not only streamlines operations but also strengthens Santika’s position in an increasingly competitive market by enhancing direct revenue and global reach.

Emilie Couton

Managing Director, Asia Pacific

D-EDGE Hospitality Solutions

About Santika Indonesia Hotels & Resorts

 

Santika Indonesia Hotels & Resorts, under the management of PT Grahawita Santika, was established in 1981. It was begun with; the company bought, build, and renovated hotels into chains of Santika Hotels. As owner and or operator of Santika Hotels, PT Grahawita Santika offers international business and leisure travellers seeking alternatives that meet their needs and budgets.
Santika Indonesia Hotels & Resorts provides uniquely Indonesian hospitality in each city. Experience local tradition and personal touch in every service level.

About D-EDGE

 

D-EDGE is a SaaS company offering leading-edge cloud-based e-commerce solutions to more than 17,000 hotels in over 150 countries.

Combining technical excellence with digital marketing expertise, D-EDGE brings a holistic hospitality technology infrastructure under one roof. The integrated range of solutions covers all stages of hotel distribution which encompasses Central Reservation System, Guest Management, Data Intelligence, Connectivity Hub, Digital Media, and Website Creation.

With a team of 500 experts located in over 25 countries, D-EDGE provides localised support, services, and tools. With its global network of 550+ partners, D-EDGE’s ever-expanding ecosystem is a positive place to do business and grow. D-EDGE is a subsidiary of Accor, a world-leading hospitality group consisting of more than 5,700 properties and 10,000 food and beverage venues throughout 110 countries.

For media enquiries, please contact:

Isabelle Falque
Chief Marketing & Communication Officer
+33 6 78 68 09 80
ifalque@d-edge.com

Wong Yin Yin
Marketing & Communications Director, Asia Pacific
+ 65 9790 4185
yywong@d-edge.com

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